JOEST group at DMEXCO 2024 –
Staying Up-to-Date with Digital Marketing Trends

The JOEST group took the opportunity to attend DMEXCO 2024 in Cologne (September 18 and 19) to further educate themselves in the field of digital marketing and stay up to date with the latest developments. Two of our colleagues, Rebecca Riedel and Sabina Homann from the Corporate Communications (CoCo) department, were on-site to gain valuable insights into current and future trends in the industry.

For us, DMEXCO is less about participation and more about the opportunity to engage in continuous learning. It's an excellent platform for exchanging ideas with industry experts and gaining fresh perspectives. Sabina and Rebecca attended various masterclasses and talks that highlighted new strategies and approaches for digital communication.

At JOEST group, it is essential to stay informed in a fast-evolving digital landscape and recognize important developments early on. DMEXCO serves as a valuable opportunity for us to achieve this.

We look forward to applying the knowledge gained from this experience to our projects and sharing these insights within the team.