GENERAL INFORMATION
New logo and brand structure
Rebranding and internationalizing the logos
Just in time for the turn of the year, the logo-portfolio of the entire group receives a make-over: In addition to the internationalization of the logos, they were also slimmed down and unified. The rebranding and the waiver of the claim below our name make the logos appear lighter, more open and clearer. This way they can be used universally and will work on all platforms. Especially in external communications, the logo plays an essential role and is the figurehead of the company. The unification strengthens the brand and the entire group.
JOEST becomes JOEST & JOEST group becomes JOEST group.
The JOEST group is the framework for presenting all subsidiaries and brands. From now on, JOEST will only have one logo. The Ö is replaced by OE and the claim is removed. In texts, JOEST will also be exclusively written with OE. The only exception is the corporate name JÖST GmbH + Co. KG. Here, the Ö is left in place. When presenting the entire JOEST group, the individual country is added after JOEST e.g., our locations on the global map.
JVM.
The brand JVM stays the way it is. For a unified look, the logo now also implements the red JOEST-square.
DIETERLE becomes JOEST.
Carried as a brand for years, the product segment of DIETERLE is now completely transferred to JOEST and thus sees off the previous DIETERLE logo and the brand logo MUCKI. Starting next year, all products run under the segment of JOEST lifting, tipping and feeding tech-
nology. The email addresses and telephone numbers will also be adapted to JOEST.
Dr. Gössling becomes GOESSLING.
Through the accretion of the Dr. Ing. Gössling Maschinenfabrik GmbH to JOEST, Dr. Gössling will no longer be an independent corporation as of 2022. The new brand logo receives the red square, the Dr. is removed and the Ö becomes OE. This ensures an optimal integration into the JOEST-world. For all employees transferring to Duelmen, the email addresses and telephone numbers will be adapted to JOEST as well.
HERWEG becomes JOEST.
This long-standing brand is also completely merged into JOEST.
FURTHER ARTICLES
As part of the JOEST group, MOGENSEN has been a trusted provider of high-performance screening and sorting technologies for many years. The new website now showcases this expertise more clearly and with a modern touch.
On International Women’s Day, we celebrated the great women in our company who have made a significant contribution every day with their commitment, expertise and passion. Their efforts have been a driving force behind our success and an inspiration to us all.
JOEST South Africa was commissioned to manufacture and supply replacement vibrating feeders for a critical power generation facility. The new units are designed to replace equipment that had been in operation for over 20 years, ensuring the continued reliability and efficiency of the plant.
MOGENSEN joins China’s food security project as an official supplier, supporting the nation’s plans to strengthen domestic grain production capabilities. The appointment by COFCO, China’s largest state-owned agricultural company, includes the deployment of multiple precision screening systems for processing rice, wheat and soybeans, among other grains. This long-term initiative is in line with China’s new food security law, which went into effect on June 1, 2024.